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our services

provided directly to clients and by subcontract to third parties

finance and consulting

Bespoke finance and consulting services, including:

> part-time FD to SMEs

> bookkeeping, payroll, financial support services to SMEs and single owner/director limited companies

> experienced senior finance assistance with pressure-points eg budgets, year-end to large organisations

> finance project management and support to large organisations

> specialist services to both SMEs and large organisations including: data auditing; finance function design, improvement and enhancement; assessment, internal audit, and verification services

> subcontract specialist services via business partners such as Standards International and SGS


Bespoke individual and class training, in:

> finance

> Microsoft Office, specialising in Microsoft Excel

> VBA ie Excel macros

> best practice in financial services - provided through our business partner Standards International


Bespoke specialist software,  office apps, shareware, websites and IT consultancy

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Original artwork and paintings for both corporate and individual clients

about us

Smada Ltd was formed in 2014 and brought together a number of existing businesses, one of which has been running since 2000. The company is 100% owned and run by its directors, Paul and Ewa Adams.

Paul is a Chartered Global Management Accountant and Associate member of the Chartered Institute of Management Accountants (CIMA), having achieved first-time passes and qualifying in 1995. He has worked in finance since starting in public practice in 1989, holding senior finance positions within a number of companies and business sectors. Recently Paul was the Director of Finance for a financial services group and Smada still provides services to that group and associated companies. Prior to that Paul was a board member and Finance Director for a direct marketing group, a Financial Controller in property maintenance, and spent 12 years of steady career progression within the UK HO (and Geneva HQ) of a global company, namely the world's leading inspection, verification, testing and certification company, SGS.

Ewa is an accomplished professional artist, selling her paintings as fast as she can produce them. She has received many commissions, private and corporate, including a very large canvas that resides in the entrance to a UK Head Office of a major global pharmaceutical company. Ewa also brings her time and creative strengths to other parts of the business.

In addition to the directors, Smada has associations with a number of other individuals and firms who bring additional expertise and resource as and when required.

clients say

"Paul supported Commercial Partnerships in developing a multimillion pound business case for a proposed financial service venture being considered by a major household name. Paul was constructive, flexible and diligent in his work and made suggestions which helped enhance the opportunity. I have no hesitation in recommending Paul."
Q3: How did you feel about your Trainer?
Q. Overall?
A. Excellent
Q. Knowledge and expertise?
A. Excellent
Q. Rapport with you / delegates?
A. Excellent
Q. Response to questions?
A. Excellent
Q. Presentation / delivery skills?
A. Excellent
"Overall Paul’s ‘house-style’ was superb, he probed intuitively yet sensitively and regularly provided positive reinforcement appropriately, effectively yet tactfully. He was most attentive and responsive throughout allowing A****** to espouse his philosophies, rationale and ideologies to a positive effect as he gathered an enormous amount of tangible ‘added value’ by way of A******’s ethical, cultural and moral views; no less it became readily apparent that A****** wished to embrace and embed change.
Overall a very professional and competent assessment concluding with Paul delivering measured feedback and a number of constructive ‘observations’ for A****** to reflect upon and apply to his operational model as felt most appropriate."
“GameStop, a worldwide video game retailer, uses the Advanced Mail Merge [now PATools Merge Suite] software by PATools to streamline its communication and reporting strategy in order to support nearly 4,000 of its retail stores and over 300 field managers. It allows them to deliver specific and actionable information tailored to the recipient, more than proving that the value of this software is unmatched; it is easy to use, and extremely versatile.”
“I can't tell you how happy I am with your product. It is **EXACTLY** what I need. It has saved me countless hours and will give me a lead on the competition. Price / performance of this software represents the best money I've ever spent to help my real estate efforts.”
“Thank you very much! I have to say that your quick response was beyond my expectations. Also, I am very impressed with the value and flexibility of the Advanced Mail Merge [now PATools Merge Suite]. Your software allowed me to deliver a huge win for our company with customized reporting, and after spending hours and hours working on VBA script to do the same thing, it's amazing how easy your UI makes these tedious reports. Overall, your company has provided an outstanding product and great support to go with it.”